Basic knowledge of Facebook Ads and Google Ads
Before we start comparing Facebook ads and google ads it’s important to understand the basics about how both the platforms work.
What are Google Ads?
Google is one of the popular and world’s leading search engines that holds the largest share of total US digital ad spend i.e 38.6%. So google is not only the popular search engine but also the most widely used online advertising platform. Google ads were formerly known as “Google Adwords” that generally work based on an auction system.
If you have already used Google Adwords then you might be aware of how Google ads work. On the other hand, if you are new to Google ads then make sure you check out the blog on Google Advertising: How Much Does Google Ads Cost?
The auction process on google is very much similar to the normal auction process but while creating and running google ads you just have to focus on keeping your quality score high because the ad rank (position of your ad in search results) is decided on the factors like a maximum bid and quality score.
Not only that but your CPC (how much you will pay when the user clicks on your ads) is also decided based on your ad rank and the quality score. Google ads are undoubtedly the best way to reach the maximum number of audiences that are actually interested in your product and services. Using google ad you can drive traffic to your website, generate leads, increase awareness, and many more.
What are Facebook Ads?
Facebook is one of the popular and leading social media platforms with more than 2.3 billion active monthly users. It holds a total share of 19.9% of US digital ad spend and considered one of the most widely used social media advertising platforms. Even today if a business plans to shift from offline to online the first thing they do is create a business page on Facebook with a goal to connect with their potential customers. Today more than 90 million small businesses use Facebook.
However recent research and reports state that Facebook’s organic reach is declining. Seeing that businesses started to use Facebook advertising and guess what many small businesses claim that their revenue doubled just because of Facebook advertisement. Using Facebook advertising you get access to target a vast audience that is interested in your products/services.
Using Facebook ad manager you can create and run various campaigns not only on Facebook but also on Messenger, Instagram, and the audience network. Facebook ad manager allows you to reach your target audience depending on their location, age group, interests, and more. Using the ad manager dashboard you can easily track the performance of your campaign.
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