Background on Search engine optimization
Undoubtedly SEO is considered one of the most important topics when it comes to driving organic traffic on the website or growing online presence. But still, are there people who are not aware of how SEO functions? Few people also feel that SEO is hard (due to a lot of competition) and not worth spending time on it.
If you feel the same then read this guide carefully as you are going to discover a lot of new things about SEO (search engine optimization). First, let me clarify that SEO is not complicated but ranking for highly competitive keywords can be difficult. So don’t get confused and stop your work thinking that SEO is difficult.
Today on google more than 3.5 billion searches are conducted by users with the goal to either purchase something or learn something or to find the answer to their question. So no matter what field and industry your business is operating there are high chances that your potential customers might be looking for your product/services in search results.
Optimizing your website depending on the search engine guidelines helps you to rank on the search engine result page. SEO is the practice and process of making your website eligible for those rankings. Now you might be wondering about how SEO works? Don’t we will help you to find the right answer.
Reading this guide will help you to explore more about what is SEO? How you can optimize your website for search engines and different aspects of SEO. So, without any further delay let’s start by answering one of the most basic questions:
If you are looking to know about the importance of EAT and YMYL then make sure to check our blog on What Are E-A-T, YMYL & Beneficial Purposes? Explained With Search Quality Evaluator Guidelines
What is SEO?
SEO also refers to Search engine optimization is the process and practice of optimizing the website and performing other outside activities like link building, profile building, and more with a goal to increase the quantity and quality of organic traffic by ranking on the top in search engine result page.
Breaking it down, even more, simpler search engine optimization is all about optimizing your article and web pages for search engines so that search engine crawlers can easily crawl your web page and rank for the dedicated keyword.
SEO is categorized into two types:
- On pages SEO
- Off pages SEO
Both types of SEO play an important role in making your website rank on the top in SERP. Using on-page SEO practices you can make your website friendly for users as well as search engines. On the other hand off-page, SEO helps you to showcase your website authenticity and authority which increases the chances of getting your website ranked on the top in SERP.
In the coming paragraphs, we are going to give in-depth ideas of different on and off-page SEO functioning but before that let’s determine why SEO is essential for your website.
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