Why should I optimize my WooCommerce website for SEO?
SEO plays a crucial role in bringing a website on the top in the search engine result page (SERP). Today almost every user looks for the solution in google and a website ranked on the top providing the solution gets an abundance of organic traffic. If you look at the Pie-chart you can discover the search percentage distribution across 10 web properties. Google alone has 59.30 percentage of searches across the US.
If you are an online retailer then it is important for you to know that most of the organic traffic comes from google. If you want to boost your sales then it is important for your products to rank #1 in SERP. Even if your website ranks on the 2nd or 3rd position in SERP then there will be a huge difference between the number of visitors on the 1st website and your website.
Focused keywords play an important role in deciding the rank of a website. Embedding focused keywords in your web page title, URL, description can help crawlers in deciding the rank of your webpage for the particular keyword. But remember to always palace those keywords naturally. If you try to forcefully add the same keyword in a different position then there are chances that your website may get penalized by search engines.
That’s why in the e-commerce industry SEO plays an important role in driving conversion. A small difference in the ranking can impact your sales. Because when a user looks for some products like shoes or cloths and if he/she finds the right product on the website ranked on #1 then they may not bother to visit the website ranked on the 2nd.
Now you might be clear with the importance of SEO for an eCommerce website.
Is WooCommerce good for SEO?
If you are creating an eCommerce website then it is really important to know whether the platform you are using to create your online retail store is SEO friendly or not. There are other popular eCommerce platforms like Magento and Shopify providing SEO friendly features.
So the question is what makes WooCommerce different from other platforms?
In simple words Yes, WooCommerce is an SEO friendly eCommerce platform because WooCommerce is a plugin that is integrated with WordPress. And WordPress is a well-known SEO friendly CMS platform. In reality, the WooCommerce plugin code is optimized for SEO but doesn’t provide much of SEO features. Only when it is integrated with WordPress it becomes an SEO friendly eCommerce platform.
WooCommerce is SEO friendly but you can optimize your website ranking by downloading free SEO plugins and using the various SEO techniques. Yoast SEO is one of the most popular plugins used by almost every WordPress and WooCommerce website owner. Integrating this plugin can help you in identifying the small SEO mistakes carried out by most e-commerce websites.
While creating a new WooCommerce store, it is up to you to upload the product data like image, description, title and many more. But before uploading it if you are ready with the proper strategy then it will surely boost your WooCommerce product page ranking. You can use the mentioned tips to create an effective SEO strategy for your WooCommerce product page.
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