Most of the new beginner and newly started businesses wonder how google ads work so before we identify the cost lest understand how it works. Understanding how google ads work will give you a brief idea of how the auction process world will be beneficial when it comes to creating the budget for your campaign.
Businesses and individuals that are not aware of google ads often think that the advertiser and market with more money have more influence and get better results. Undoubtedly the more budget you have the longer you will survive in the race but businesses should think about the return. If you are spending $1000 to get 500 new clicks but your competitor spends $1500 or more to get 500 customers then your ad is performing much better than your competitors.
Google ads are all about how smart you are able to select the right keyword and able to rank for that keyword on the top in SERP with less bidding amount. So let’s take a look at a few factors that determine how the ad works
- website designs
- traffic dropped due to
- responsive website
- web designers
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